# Understanding Chinese Culture: The Impact on Business Relations

OBJECTIVE:

Acquire the essential general knowledge indispensable and necessary for Westerners to confidently navigate the Chinese business world. Administrative, geographical, and political organization, religions, cultures, gastronomy, medicine, healthcare—all these characteristics and particularities are vital to ensuring the success of your initial meetings with Chinese counterparts.

AUDIENCE:

Executives, business developers, negotiators, employees in charge of client or supplier relations, or anyone required to establish and maintain a business relationship with Chinese partners, clients, or collaborators.

PEDAGOGICAL APPROACH:

A combination of theory and practical experience throughout the session, fostering continuous exchange with participants to ensure rapid assimilation of essential data and knowledge.

SPEAKER PROFILE:

A specialist in business practices within the Chinese market, she regularly facilitates bilateral relations. The speaker provides her bicultural expertise to streamline partnerships and helps companies expand their commercial networks in China. Furthermore, she is a high-level interpreter for international conferences, specializing in both simultaneous and consecutive interpretation.