# Internationalization Strategy and Business Plan

OBJECTIVE:

By the end of this training, participants will be able to:

• Integrate corporate strategy into an international development project
• Define and analyze project phases and related tasks
• Schedule tasks using an appropriate diagram
• Lead and manage the project
• Build and sell the business plan associated with the project.

INSTITUTIONAL AUDIENCE:

(Chambers of Commerce and Industry, banks, international support organizations), exporting companies wishing to transition to project-based management.

PEDAGOGICAL APPROACH:

Interactive presentation with real-world cases. Case studies.

SPEAKER PROFILE:

The speaker held roles as an export sales representative and international affairs director in several SMEs before founding his own international strategy and marketing consultancy. He provides training and consulting services in France and in foreign markets, primarily working with SMEs in the industrial sector.