Economic Intelligence: Information at the service of international business development

OBJECTIVE:

To collect and master vital information for exporting companies by identifying internal information needs and diverse sources of intelligence, while qualifying the reliability of these sources to validate the information. The goal is to understand markets and their evolution, identify and monitor competitors as well as the needs and expectations of clients and prospects, evaluate technological shifts and the strategic importance of different types of information, and define their protection protocols.

AUDIENCE:

Monitoring and research managers, sales representatives, product managers, buyers, and international development managers who wish to leverage digital and verbal information and integrate it into a competitive intelligence strategy.

PEDAGOGICAL APPROACH:

Presentation enhanced by examples and case studies.

SPEAKER PROFILE:

Having served successively as Export Area Manager and then Export Director for companies across various sectors, this expert became an International Marketing Consultant. He has been managing a company specializing in strategic monitoring and competitive intelligence for ten years.