Globalization: Act or Submit Understanding the context to identify and support SMEs

OBJECTIVE:

Understand the essential keys to the globalization of trade, financial globalization, and the crises currently affecting France, Europe, and the world; Master strategic tools for identifying SMEs to support and determining geographical positioning based on risks and opportunities; Identify new pathways for the competitiveness of French companies.

AUDIENCE:

International trade advisors, representatives from consular or regional development organizations, B2C advisors, consultants, and bank relationship managers.

SPEAKER PROFILE:

Founder and CEO of an international development consultancy firm based in Paris operating within a global network, she advises and supports numerous French and foreign companies in setting up new projects across Europe, Asia, and the Middle East. As a consultant-practitioner and specialized trainer for industrial, trading, and service companies, she brings thirty years of experience in the field of international opportunities and risks.