Doudou Sarr Niang

A graduate of Science PO Toulouse (Political Sociology option), I also hold a Master’s Certificate in Information and Communication Science and a Senior Diploma in Journalism from the Centre d’Etudes des Sciences et Techniques de l’Information (CESTI) at Cheikh Anta Diop University in Dakar.

In this capacity, I possess extensive experience in corporate communication engineering and public media management, having held the following successive positions during my career:

• Editor-in-Chief, Head of the Economics Desk at the National Daily Le Soleil
• Editor-in-Chief & Head of the Political Desk at the National Daily Le Soleil
• Special Advisor to the Director General of SSPP Le Soleil (National Daily)
• Technical Advisor in charge of Communication to the Prime Minister
• Senior Technical Advisor to the Minister attached to the Prime Minister, Government Spokesperson
• Director General of the Senegalese Press Agency (APS)
• Director General of the Government Information Bureau (BIG) at the Prime Minister's Office (February 2018–August 2024)

In this role, I was responsible for drafting and implementing the Government's communication doctrine, media monitoring and evaluation of public policy implementation, technical coordination of Government communication advisors, and acting as the interface between the Government and consulting firms (Public Relations, Communication, Economic Intelligence, and Strategy).

As a member of the Presidential Task Force, I developed a comprehensive strategic monitoring and media analysis system. This allowed the Government, based on high-performance indicators, to possess an innovative and relevant analytical framework for issues related to government action.

This information management system served as a powerful decision-support tool, both in crisis contexts and within the framework of the Government's regulatory activities. This interface represented a major innovation which, when applied to political communication, impacted the understanding of issues, the structuring of messages, perceptions of government work, and the engagement of the communities that are the natural recipients of public policies.

As part of the media coverage of public action, several prospective analysis tools were made available to public spheres to drive decision-making. These included the social barometer—a strategic monitoring device—the evaluation of ministerial performance, and the tracking of presidential directives to ensure effectiveness, among others.

OTHER ACADEMIC SKILLS

• University Diploma in Literary Studies (DUEL), CONTEMPORARY HISTORY option
• Certification in Online Journalism (African Center for the Development of Journalists and Communicators (CAPJC), Tunis)
• Certification in Investigative Journalism from the University of California, Los Angeles (UCLA Extension)
• Certification in Public-Private Partnerships

PROFESSIONAL EXPERIENCE

• Twenty-five (25) years in the public media and corporate communication environment in Senegal
• Expert Consultant for the International Organization for Migration (IOM): Trainer in Mauritania and Niger MENTORSHIP
• Supervision of graduation theses (Media, Communication)

REPRESENTATIVE ROLES

• Member of the Supervisory Board of ANOCI, in charge of organizing the OIC Summit in Dakar
• Secretary General of the National Union of Information and Communication Professionals of Senegal (Synpics), Soleil Section
• President of the Superior Khadrya Council for Africa (CSKA)

STUDIES AND SCIENTIFIC PUBLICATIONS

• Le Soleil under the "Alternance" (2000-2007): A socio-political approach to the impossible editorial transformation of the Senegalese government daily. Master’s Research Thesis in Political Science – Institut d’Etudes Politiques de Toulouse, 2008.
• Senegal in 2007: Political Assessment and Perspectives (Paper presented on February 27, 2008, at Sciences PO Toulouse at the initiative of the Group for Studies and Research on the African Continents - GERCA Science Po Toulouse, 2008).
• The Exercise of Press Freedom in Africa: The Example of Senegal (Paper presented on March 12, 2008, at Science PO Toulouse at the initiative of the Group for Studies and Research on the African Continent - GERCA Science Po Toulouse, 2008).
• Investigation into "The Activism of the Representative Council of Black Associations of Midi-Pyrénées" under the direction of Prof. Julien Weisbein, Lecturer in Political Science and Deputy Director of LaSSP – Sciences Po Toulouse, 2008.
• Collective survey on "Popularity Barometers in the French Press" directed by Prof. Patrick Champagne of the School for Advanced Studies in the Social Sciences (EHESS) – Science Po Toulouse, 2008.
• Collective survey on "The Associative Morphology of Toulouse" directed by Olivier Philippe as part of the Master 2 in Political Sociology of Representations – 2008.
• Collective survey on "The 2007 Municipal Elections in Toulouse," under the direction of Eric Darras as part of the Master 2 in Political Sociology of Representations – 2008.
• Survey on "The Student Profile of Science Po Toulouse," under the direction of Prof. Patrick Champagne - School for Advanced Studies in the Social Sciences (EHESS) – 2009.